For the 21st consecutive year, Baptist Health Medical Center-Little Rock has been named a Consumer Choice Award winner by National Research Corporation. The annual award identifies hospitals across America that local healthcare consumers choose as having the highest quality and image.
“I believe this continuing recognition occurs because of the deeply committed team of professionals that come to work every day and dedicate their lives to serving others. For more than 90 years Baptist Health has built a culture where we believe that our work is our ministry,” said Greg Crain, senior vice president and administrator, BHMC-LR. “It’s our opportunity to live out what we say we believe. It’s that compassion, that outstanding care, which leaves a lasting impression on our patients, their family members and our community.”
The Consumer Choice Award celebrates the power of a strong brand image in healthcare. Winners are determined by consumer perceptions on multiple quality and image ratings collected in NRC’s nationally syndicated Market Insights survey.
The four measures used to determine the 2016/2017 Consumer Choice Award winners are Best Overall Quality, Best Image/Reputation, Best Doctors and Best Nurses. In addition to these metrics used to calculate the award, the survey also asks consumers about:
- Top of Mind Awareness
- Advertising Recall
- Hospital Website Used
- Latest Technology and Equipment
- Widest Range of Services
- Most Personalized Care
- Meeting All Your Healthcare Needs
- Best Accommodations and Amenities
- Best Community Health Programs
- Highest Patient Safety
Among all 14 measurements and more than 900 Arkansans in 13 counties surveyed, Baptist Health ranked as the leader in almost every category.